Sweet Onion Herring

This sweet and savory herring was inspired by Rav Naftali Tzvi of Ropshitz (1790-1827). Born in the town Linsk (Lin-esk) Poland to…


Zesty Matjes Herring

Rebbe Menachem Mendel of Rimanov (1745-1815) was one of the most influential Chasidic Masters of his time, spreading the teachings of Chassidus…


Smokey Zaatar Herring

The inspiration for this smokey and aromatic herring is one of the most beloved Chassidic Masters; Reb Meshulam Zusha of Annipol (An-e-pole)…

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Honey Mustard Sriracha Herring

This sharp and fiery herring is inspired by the chassidus of Kotzk (Kuh-ts-k). Kotzk, a small town in Poland just out of Lublin was the home of Rabbi Menachem Mendel Morgenstern (1787 – 1859), the first Rebbe of Kotzk. From his earliest days Reb Menachem Mendel had been very outspoken on the matter of truth. He never refrained from calling people out on their falsehood. The Kotzker, as he is called, said of a particular group of his Chasidim, “They walk around with the worst of thoughts and try to cover it up with a few pages of Talmud.” In Kotzk, only the truth would flourish. Falsehood, pride, money, were worthless in the Fiery enclave of Kotzk. The Kotzker, unlike the rest of the world, did not fear the truth. He was born in the small town of Goraj, Poland. Where even at a young age he become renown for his scholarship and sharp wit. Soon enough he moved on to Lublin to meet the great Chozeh of Lublin, the Seer of Lublin. The Chozeh introduced him to the world of Chassidus, and from there Reb Menachem Mendel became a student of “The Holy Jew – The Yid HaKadosh”. Under the Yid’s watch Reb Menachem reached the higher heights of human perfection, uncovering and remedying even the smallest of faults in his character and service to God. The fault that can be found in any person, that of falsehood, was the greatest focus of the Rebbe P-0511 copy of Kotzk, and even though he was know expressly for his devotion to the utmost truth, he constantly worked to improve himself in the aspect of truth regardless. The Kotzkers son in law, Rav Avraham Borenstein of Sochatchov (Suh-ch-atch-ov) said of his holy father in law, “In the days of the Yid Hakadosh they began to teach the path of truth. But in Kotzk they took the path of truth and expanded it into a highway…” The fiery truth and sharp wit of the rebbe of Kotzk is imparted into the sharp kick and fiery spice of this delicious herring.

The mantle of leadership was passed from Reb Menachem Mendel to The first Rebbe of Ger, The Chiddushei HaRim, Reb Yitzchak Meir Alter.


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A lack fulfilled

Rebbe Moshe Chaim Ephraim, the Degel Machane Ephraim's, impoverished lifestyle contrasted sharply with that of his brother, the Rebbe Reb Baruch of…


Jalapeno Matjes Herring

This flavorful herring was inspired by Lelov (Leh-Love). Rav Dovid of Lelov (1746-1814) was the first Rebbe of this holy Chassidus. He was born in Biala, Poland and was a student of the great Chozeh M’Lublin. The Chozeh said about Rav Dovid: “He is the foundation of all the tzaddikim and all the leaders of the O-6231 Chasidic movement.” Rav Dovid was famous for his love of all Jews, even the wicked ones, always finding ways of defending them. He used to say to his followers, “How can you claim that I am righteous, when I know that I still love my children and grandchildren more than I love my other fellow Jews?” It once happened that his son fell seriously ill. Anxious for his welfare, the townsfolk assembled to pray for his recovery, and spared no expense in hiring the most expert physicians. When in due time he recovered, they expected to see Their Rebbe, R’ Dovid, rejoicing, instead they found him weeping bitterly. Rav Dovid said to them: “When my son fell ill, everyone was concerned; praying, and doing whatever was necessary until he was well. But if any other person is sick, no one makes a stir about it – people do not pay nearly that much attention to him. Now is that not something to weep over?” Rav Dovid was well versed in the mystical aspects of the Torah and maintained a strong connection with his Rebbe regardless of the distance. Lelover Chassidus soon migrated from Poland to The Holy city Yerushalaim when Rav Dovids son, Rav Moshe of Lelov, moved there shortly before he himself passed away in 1851. Even with the great esteem many had for Rav Dovid, others considered him an ignoramus. But they only saw him on the surface, if they were to have truly appreciated the depth of Rav Dovid they would understand his great breadth of Torah knowledge. Similarly, this herring has a deep flavorful presence that takes a discerning palette to truly grasp.

Today Lelov is continued by it’s three illsutrious Rebbe’s in Bnei Brak, Jerusalem, and Borough Park.


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